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Posted by on Apr 15, 2015 in Blog, hair coloring |

Why Professionals and Clients Love Pureology


The right hair-coloring product is not only healthier to use, but hair will look more lustrous and feel softer. Not only do over the counter products have harsh chemicals that are absorbed and toxic to the system, but they also strip hair leaving it dull, weak and brittle.

Many clients are careful about getting their hair colored by a professional using top-quality products, but neglect their color between salon visits. The products you use to wash and rinse and style your hair are just as important. Harsh chemicals in many store bought shampoos and conditioners can rob you of that just-left-the-salon look you love so much.

Pureology is a salon haircare brand made especially for professional hair colorists and their clients. The shampoos have no sulfates and are made with an anti-fade complex to help color-treated hair maintain its vibrancy, even after many uses. Because caring for your color-treated hair shouldn’t stop when you leave the Salon.

Here’s what Pureology products can do for your hair:

  • Hydrate
  • Strengthen
  • Volumize
  • Smooth for straight hair
  • Enhance curls and ease frizz
  • Revive
  • Purify
  • Style

Pureology’s color care system is the reason hair colorists and clients around the world love the line. Each of their regimens offers serious color care and tailored benefits, so clients keep the color they want. Not only that, but their complete range of products is formulated to address the specific needs of color-treated hair, to help strengthen, boost luster, prevent fading and enhance the color’s beauty.

Next time you get your hair colored at Casa Urbana, ask us about which Pureology products would work best for your hair type, we’re confident you’re going to love the results!